Bread and Plots: Conspiracy Theories and the Rhetorical Style of Political Influencer Communities on YouTube

Based on the assumption that social media encourages a populist style of politics in online communities and proposition populism conspiracy theories tend to co-occur, this article investigates whether holds true for YouTube influencers, particularly less investigated left-wing spectrum. The provides qualitative case studies four different groups political content creators whose makes use or analyzes popular culture. concludes plays far central role than other platforms within right-wing communities.